Fit Life Foundation has a mission to reach 10 counties in Georgia targeting the communities with the highest child obesity stats.  The campaign has an anti-obesity and anti-tobacco focus with a call to action to make healthy life style shifts.

Campaign collaborators are educators, other nonprofits, fitness experts, community leaders, private business, health specialist and medical professionals helping youth and families get moving. 

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The Campaign highlights the five pillars of former First Lady Michelle Obama's Let’s Move! initiative:

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1). Creating a healthy start for children        2). Empowering parents and caregivers

4). Improving access to healthy, affordable   foods      5). Increasing physical activity